The future of retail and franchising is now Dedicated to spearheading the country’s franchise development, Franchise Expo (FE) 2023 is the latest prestigious world-class stage for local companies and brands across the world to gather and showcase their latest and best offerings. Previously known as the Malaysia International Retail and Franchise (MIRF) exhibition, FE 2023 has grown from a humble beginning of 230 booths to a sizable 400 booths in 2022 since its inception in 2016, even in spite of the pandemic. This just goes to show how the market continues to hunger for progress and innovation.